Morrison’s, a U.K. grocery chain, is placing cardboard cutouts of doctors next to its produce section, reported Food Politics. So far, the cutouts have reaped fruitful results.
The cutouts raised the sales of fresh fruit by 20 percent, and frozen fruit by 30 percent. According to a study by the National Obesity Forum, sales of smoked fish went up by 10 percent over a 15 week period.
The cutouts are lifesize images of actual local doctors and nurses; the interior and exterior of the store are decorated with “Let’s Shop Healthier” messages.
The initiative is a part of Great Britain’s Public Health “Responsibility Deal,” which encourages businesses to voluntarily promote health objectives.
