Kudos to Tourism Brands Embracing the Sober Travel Trend

The hospitality business is accommodating the Gen-Z who are opting out of alcohol consumption.
Kudos to Tourism Brands Embracing the Sober Travel Trend
Making vacation a little sweeter for sober travelers. Dreamstime/TNS
Tribune News Service
Updated:
0:00
By Laurie Baratti From TravelPulse

Traveling as a sober person can be quite challenging at times. No matter how comfortable you are with your sobriety or how long it’s been since your last alcoholic drink, it can still feel like you’re missing out. After all, the whole point of traveling is to soak in as many new experiences as you can, and plenty of those experiences seem to involve imbibing. When you’re with other people who seem to be enjoying themselves all the more because of their buzz, it can feel pretty awkward declining to partake.