Italy Launches New Global Campaign to Promote Italian Wines

Lucio Caputo, founder and president of the Italian Wine & Food Institute, presenting the Italian Leader Awards to winery representatives from Antinori, Castello di Querceto, Col d’Orcia, Lungarotti, Planeta, Sella & Mosca, and Travaglini. Deborah Yun/The Epoch Times

The launch of a new global campaign promoting Italian wines was celebrated last night at the 33rd annual Gala Italia in New York City.

Financed by the Italian Ministry of Economic Development, “Italian Wine—Taste the Passion” will seek to educate consumers and trade during a three-year long educational program from 2018 to 2020.