Is Food No Longer What Makes a Great Restaurant Great?

Operators are plowing more and more of their budgets into giving diners experiences.
Is Food No Longer What Makes a Great Restaurant Great?
Chef Daniel Humm speaks at the Haute Living Celebration of Chef Daniel Humm With The Macallan at Eleven Madison Park Restaurant on Feb. 09, 2023, in New York City. Eugene Gologursky/Getty Images/TNS
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By Kate Krader Bloomberg News

It’s become a well-documented fact that people dining out want a memorable experience, whether it’s eating in a fashion boutique or having an AI-chef prepare your meal. But the full-on obsession with spectacle had not been so apparent to me until a recent dinner at the world-renowned Eleven Madison Park in New York City.