Inflation Cannot Hide on Amazon Prime

Inflation Cannot Hide on Amazon Prime
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Michael Wilkerson
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I have often heard it said that the first step in recovery from addiction is to admit that one has a problem. Well, I’m not afraid to admit that over the years I’ve become completely dependent on Amazon Prime for the vast majority of my grocery and household goods shopping. If it’s not something fresh or somehow unique, when I know I’m running out of this or that commodity item, I go to the mobile app, and in less than a minute I’ve ensured a replacement will arrive at my doorstep within a day or two.

I’m unapologetic about my addiction to Prime, and, while I admit I have a problem, I have no real desire to change my behavior. The convenience can’t be beat, and the prices are usually among the lowest that can be found. But I’ve recently discovered an additional benefit of the platform, which is the ability to go back and look at my transaction history over the years, including what prices I paid years ago for the same things I’m ordering now. For someone writing and thinking a lot about inflation, that is a helpful feature.

Michael Wilkerson
Michael Wilkerson
Author
Michael Wilkerson is a strategic adviser, investor, and author. He's the founder of Stormwall Advisors and Stormwall.com. His latest book is “Why America Matters: The Case for a New Exceptionalism” (2022).
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