When residents of Greenwood, Indiana, heard that local restaurant Roscoe’s Tacos was going to close, they decided they couldn’t let it happen. Roscoe’s was a long-established community favorite. Collectively, they knew that action was needed.
In March, Roscoe and Rita Townsend, the owners of Roscoe’s Tacos since it opened on April 1, 1996, announced the closure of their three sites—Greenwood, Southport, and Franklin. The pandemic had decimated their business, and it was no longer sustainable. Sales had nosedived to a mere $300 a day.