By Erica McMillan
When you have a strong personal brand you are viewed as the expert and go-to personality in your field, whatever that is. If you exit your company or it’s acquired and you start another venture, guess what? Your personal brand follows you, and you are able to immediately leverage its power.
As a branding strategist, I often see entrepreneurs looking for a PR firm to help them create a strong personal brand, but it’s not something that a “package” can deliver. It’s something that takes time, effort, and multiple platforms.
