How This Pakistani Couple Turns Their Passion Into a Multi-Million Dollar Business in New York in Just 3 Years

How This Pakistani Couple Turns Their Passion Into a Multi-Million Dollar Business in New York in Just 3 Years
Courtesy of Atoms
Entrepreneur
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400x30 Entrepreneur logo By Liz Brody
No one knows exactly when Sidra Qasim was born. Her mother’s best guess is three or four days before a famous 1986 cricket match in which Pakistan defeated India by one wicket. So as a harbinger of how she would define her life, Qasim chose her own birthday.

As one of six siblings growing up outside of the small city of Okara, Pakistan, next to farms of mustard leaves, oranges, and mangos, she always asked why things couldn’t be different. Why, for starters, were millions of girls like her expected to stay home, raise a family, and have their lives dictated by the men around them?

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