One of America’s most well-known corporations markets a rather unique philosophy when it comes to the ABCs of branding. Starting with the “A” of Anheuser-Busch, adding in “B” for beer wagon, and “C” for several Clydesdales, the makers of Budweiser have been brewing beer and breeding horses quite successfully for almost a century now.
Perhaps one of the most powerful icons in all of marketing history, a team of draft horses, a wagon, and several cases of beer represent not only St. Louis-based Anheuser-Busch, but in many ways, all of America. From their appearances at nationwide televised events to their tours of small-town America coast-to-coast, the eight-hitch team representing Budweiser is almost a brand all its own. Like baseball, hotdogs, and apple pie, the Clydesdales and their cargo have become an American symbol, and their presence spurs on the American dream.
