How an Insurance Company and Radio Host Created the Grand Ole Opry

In ‘This Week in History,’ a young insurance salesman believed the future of sales was in radio, and his actions resulted in an American institution.
How an Insurance Company and Radio Host Created the Grand Ole Opry
A full house in 1973 at the Ryman Auditorium, home of the Grand Ole Opry from 1943 to 1974. Library of Congress. Public Domain
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“We are in the insurance business and that’s what we should do,” Cornelius Abernathy Craig told his son, Edwin. Cornelius was the longtime president of the National Life and Accident Insurance Company. He had purchased the failing company in December 1901 when it was called National Sick and Accident Company. By this time, the early 1920s, it had become a thriving business.

Edwin Craig, currently the vice president, wasn’t considering abandoning the insurance business or trying to move the company in a different direction. He was a visionary, and he believed a recent invention could greatly expand the reach of the Nashville-based National Life and Accident Insurance Company.

Dustin Bass
Dustin Bass
Author
Dustin Bass is the creator and host of the “American Tales” podcast and cofounder of “The Sons of History.” He writes two weekly series for The Epoch Times: Profiles in History and This Week in History. He is also an author.