Rob McDaniel, a first-generation farmer and physician assistant from Temecula, California, never imagined he’d end up raising animals for a living. His journey into regenerative agriculture began with a personal wake-up call.
At 23, plagued by allergies and digestive issues, McDaniel began questioning the food he was eating. He realized that many food labels were misleading and that he’d rather raise his own food. In 2012, along with his father, brother, and brother-in-law, he decided to buy 50 broiler chickens and raise them in their eighth-of-an-acre backyard, letting them move around fresh pasture every day.
