Digital technology is about to take over a new territory: grocery shopping. Or rather, a new global survey shows the extent to which the domination’s already happening.
A recent Nielsen survey found that a full quarter of respondents it surveyed across the world, said they order groceries online. Another 55 percent said they are willing to try online grocery shopping in the future. These are huge numbers.
Today, ordering online to get products delivered to your home is just one of many e-commerce options. There’s also ordering products for in-store pick-up or pick-up at some other location, buying from virtual supermarkets, and signing up for subscription services that automatically replenish your order at specified time periods.
For their survey, Nielsen asked 30,000 participants from 60 countries about their online shopping habits.
