For Dry January, Hospitality Industry Experts Discuss Why They’re Cutting Back on Alcohol

For the first time, a majority of Americans say drinking in moderation—one or two drinks a day—is bad for their health.
For Dry January, Hospitality Industry Experts Discuss Why They’re Cutting Back on Alcohol
Monica Casillas-Rios, bar director for the restaurant Elske, 1350 W. Randolph Street in Chicago, makes a non-alcoholic cocktail there on Thursday, Jan. 8, 2026. Terrence Antonio James/Chicago Tribune/TNS
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By Lisa Shames Chicago Tribune

CHICAGO—This time of year, with Dry January in full swing, it’s hard to ignore the sobering (pun intended) stories and stats on alcohol consumption. According to a 2025 Gallup poll, a record-low 54 percent of Americans reported that they consume alcohol. It was the third consecutive year the poll found declines in Americans’ reported drinking. For the first time, a majority of Americans say drinking in moderation—one or two drinks a day—is bad for their health.