Gift card or gift? Certainly, cards are easier and appreciated, especially when they come from a company the recipient likes. Say from www.ruffwear.com for their pooch, or everything outdoors from www.rei.com, or www.llbean.com.
But even these days, when we are all overworked and overscheduled, not to mention overextended, there is something wonderful — even magical — about watching someone you love opening a gift they love and will use again and again.