OTTAWA—Cellist Julian Armour’s mission is to introduce classical music to as many people as possible by presenting it either alone or with other art forms such as dance, the written word, or hair-raising acrobatics.
These are just a few of the pairings he has devised over the years as the artistic and executive director of Music and Beyond, a two-week festival that brings classical musicians from across Canada and around the world to Ottawa each year. This year’s event kicks off on July 4.
Armour feels it’s important to keep classical music—which some consider the pinnacle of human musical achievement—in the public eye. He wants people to share the joy of the melodies and harmonies that have been appreciated for centuries as well as those of modern composers.
He is more than up to the task of promoting classical music. As well as director of Music and Beyond, Armour is the artistic director of the Chamber Players of Canada and a playing cellist who has performed throughout Canada, Europe, and the U.S. both as a soloist and in ensembles. He has recorded 30 music CDs and has the world’s largest collection of cello music.
He originated both of Ottawa’s internationally renowned classical music festivals: Chamber Music Festival in 1994 and Music and Beyond in 2010, after moving on from Chamberfest in 2007.
Armour says some people think of classical music as elitist or are intimidated because they’ve never experienced a live performance. He wants to turn that around. To that end, Music and Beyond is mandated to help people connect to the music by breaking down barriers and notions through a varied program that sometimes couples the music with other arts.
“We’re just trying to give people a taste of interesting things,” he says.
“We have a core idea that I think is really strong and every year people like it more and more. Last year the people who said they were highly satisfied was 98 percent. I figure people really like it that way.”
