By Brook Zimmatore
Imagine some sickness with a 90 percent mortality rate: Doctors would be scrambling for a cure and we certainly wouldn’t be lining up to catch said disease. Yet, even with a 10 percent chance of success, more people are starting their own businesses than ever before. In 2021, 5.4 million applicants filed to begin their own businesses, up 53 percent from 2019. The sad truth is that a majority won’t survive.
Paradoxically, a new survey of 2,000 aspiring business owners, commissioned by Huntington Bank, found that 73 percent of those polled were “more passionate than ever” about launching companies in the near future.
