Travel is geared mainly to serve customers as couples. But for a variety of reasons, lots of travelers are not in a coupled relationship. In my case, I’m a widower; others include the never-married, the divorced or separated, and even couples with diverse interests. Over the years, the travel business has given short shrift to these travelers, but suppliers have recently taken a closer look at what they see as a big potential source of business.
For years, some tour operators and cruise lines have been positioning themselves as “singles travel” specialists, but mostly their approach has been to match up singles into couples. True solo travel is different—true solo travelers do not want to share accommodations with strangers or even with friends who they might want to consider. They want sole occupancy of whatever arrangement they make.
