“Getting there is half the fun” is a longstanding slogan or mantra for the travel business. I believe it originated with an automobile company, but it was widely adopted throughout the business. And it’s broken.
Let’s start with the prototypical trip these days: Fly to a destination, have run there, fly home. If you’ve traveled at all lately you know that unless your destination was a complete fiasco, getting there was not half the fun. All the fun happened at the destination; getting there provided none of the fun and almost all the grief and hassle.
