The travel industry is expecting a big year in 2024—maybe too big. Most of the signs are good, but the industry’s expansion plans may be overestimating just how good.
Whatever else happens, 2024 is a year when you'll hear “artificial intelligence” or “AI” practically everywhere. As with any big new development, you sometimes have a tough time separating the real stuff from the hype, and AI is no exception. Still, there’s a lot of real stuff there. And although the industry bleats about how AI will help you plan better, what it’s really doing is trying to manipulate you better. You won’t have much choice about using it; it’s built into search engines and into search patterns. Don’t be surprised at anything you see—AI can generate great scenes and words out of nothing. Just make sure to keep your objectives fully in mind and resist distractions that you see offered.
