Americans officially adore prosecco. We’ve been purchasing it in record amounts over the past few years, according to Nielsen, whose January wine trends report predicted “no signs of a slowdown anytime soon.” We guzzle it in brunchtime mimosas, knock it back in the form of aperol spritzes during happy hour, and pound it on porches all the live-long day.
But we don’t think about it nearly as much as we drink it, taking it at face value as an affordable, easygoing quaff best enjoyed as an aperitivo. The reality is more complex. In honor of National Prosecco Week—which premiered on June 11 in five cities across the United States, but could just as easily be celebrated anywhere, any week—now’s a fine time to take a deeper dive into our beloved bubbly.
