Woven into the fiber of every pair of jeans is the idea of the individual against all odds, the unique, irreverent and adventurous urban hero. Buy yourself a pair and you will be one too.
Here Comes the Lone Ranger
Throughout the 20th century the Lone Ranger from the American western drama television series by the same name etched himself into our collective psyche. He continued to metamorphose into the rebel with-just-about-every-cause in the 1953 movie “The Wild One” starring Marlon Brando, and settled into the lasso-wielding Marlboro Man. The Lone Ranger may not have worn jeans, but he was the one referenced by Marlboro in its widespread advertising campaign—and Marlboro Man always wore denim. Ditto for “The Wild One.”
(L-R) Ralph Lauren three-piece suit in blue denim, cotton, silk, spring 2015, USA. Rag & bone man's ensemble in blue denim, 2015, USA. Kati Vereshaka/Epoch Times
