Crowdfunding Is Lowering Barriers to Commercial Real Estate Investment. Here’s How to Get the Most From It

Crowdfunding Is Lowering Barriers to Commercial Real Estate Investment. Here’s How to Get the Most From It
The Manhattan skyline looms over the East River in New York City on March 28, 2022. Spencer Platt/Getty Images
Entrepreneur
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400x30 Entrepreneur logo By Richard Sarkis
Prior to the 1980s, commercial real estate (CRE) assets were rarely prioritized by institutional investors—entities that hire financial professionals to manage pooled investment funds. CRE did become slightly more popular during the ‘80s and ’90s, but it never accounted for more than four percent of institutional investors’ aggregate portfolio until 2000.

And while bonds and equities continue to dominate most portfolios, a number of institutional investors have carved out a non-insubstantial niche for CRE assets in the 21st century.

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