Many millenials are forgoing cereal and other sit-down breakfast options because it’s too much work to clean up after they eat.
That’s the conclusion by by the Mintel firm, which said in its 2015 report that almost 40 percent of the millenials surveyed called cereal an “inconvenient breakfast choice” because of the clean-up afterward.
Breakfast cereals struggled to remain relevant in 2015, with retail volume sales falling by 2 percent.
