LONDON—Hand-written letters have become a rarity. So rare that they’re extra-special, and so special that they’re becoming more chic. Like vinyl records have become collectibles, and typewriters have become edgy, writing letters by hand has become a bit of a novelty. It’s part of the vintage resurgence – and it’s not just for hipsters.
In a society where the emphasis is on fast – instant food, instant messages, and instant information – the thoughtful process of writing is, for many, a nostalgic art form. And it’s become big business.
Lucy Edmonds had no intention to teach the art of writing when she launched her online stationery store, Quill London, in 2012. But two years into trading, she saw a trend emerging on her social media feed: exquisite writing. “It was this thing called Modern Calligraphy,” she recalled, something that had taken off in America.
Calligraphy Revival: Riding the Nostalgia Wave
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Modern calligraphy workshops at Quill London are reviving the art of writing. Quill London
By Jane Werrell
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It's something where you can be completely offline and lose yourself in it.
, Quill London
