The authors that penned one of the most popular business books of recent times—“Blue Ocean Strategy”—are back on bookshelves with “Blue Ocean Shift: Beyond Competing, Proven Steps to Inspire Confidence and Seize New Growth.”
In their groundbreaking original, strategy professors W. Chan Kim and Renée Mauborgne taught businesses how to “make the competition irrelevant” and coined a now commonly used marketing term, “blue ocean,” that is a market free of “bloody” competition. (A highly competitive marketplace is referred to as a “red ocean.”)
