NEW YORK—On a scale of intensity from 1 to 10, in the publishing business, launching a self-funded magazine in New York is pushing 11. Despite being told repeatedly that the project is going to be a mission impossible, Courtenay Hall did it anyway.
Hall is the co-founder and editor-in-chief of BELLA New York Magazine, BELLALAMag.com, and special correspondent for “Celebrity Page TV.” She spoke to Epoch Times about her journey in publishing and how she managed to accomplish her dreams while raising a family.
Unlike other glossy magazines, BELLA, which launched in 2011, speaks to the average New York woman who aspires to greater things while trying to balance practical life issues and a budget that may not be in the ball park of Ivanka Trump.
The idea came to Hall in her living room one day, when she realized that most of the magazines available to women were very similar in that they preached an unobtainable beauty and lifestyle that in reality only speaks to a very limited demographic.
