Are Streaming Services Still Popular?

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Streaming services helped in the rise of cord-cutting, a trend in which people abandoned traditional cable and satellite and moved to streaming. People liked streaming’s flexibility and on-demand nature.

Streaming has evolved to over a $670 billion business, giving consumers many choices. There’s a new streaming service launched every year. But where does streaming stand for the public? Is it still popular?

How Many People Use Streaming

Streaming services have become a mainstay for the American public. An astounding 83 percent of U.S. households subscribe to one or more services. That’s an increase from 2015, when 52 percent of households had streaming services. This represents a major shift in how people receive their entertainment.