Amedeo Obici: The Life of the ‘Peanut King’

The ‘peanut specialist’ leaves his mark in the American snack industry.
Amedeo Obici: The Life of the ‘Peanut King’
Looking north on Times Square in Manhattan from the intersection of Broadway and Seventh Ave. at 42rd St., New York City, in the late 1930s. The electric sign for Planters Peanuts (C) demonstrates the company’s national advertising campaign. Keystone/FPG/Getty Images
Brian D'Ambrosio
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Amedeo Obici founded a nationwide business and industrial empire on the peanut, making the origins of the Planters Peanut Company a narrative forever tied to one great immigrant’s destination and destiny, struggle and hope, passion and perseverance.

Before he was a teenager, his weary shipboard voyage across the Atlantic carried him to New York City. The fatherless boy had been sent to visit an uncle and after a two- or three-week ocean passage from Europe, he touched land in America. Unaccompanied, unknown, and ignorant of its alien language and way of life, he had a handwritten note fastened to his clothing, specifying where and to whom he was to go.

Brian D'Ambrosio
Brian D'Ambrosio
Author
Brian D’Ambrosio is a prolific writer of nonfiction books and articles. He specializes in histories, biographies, and profiles of actors and musicians. One of his previous books, "Warrior in the Ring," a biography of world champion boxer Marvin Camel, is currently being adapted for big-screen treatment.