By Dan Rowe
The American idiom “go big or home” totally encapsulates my view of franchising. When someone buys a single unit franchise, they’ve bought themselves a job, but when someone becomes a multi-unit franchise operator, they’ve built themselves an empire.
A multi-unit operator is a franchisee that owns more than one franchise location of the same brand. The only reason someone should consider franchising is to make money, plain and simple. The most lucrative route in franchising is to become a multi-unit franchise operator.
