2026 Travel Forecast: High Demand for Personalization, Measurable Sustainability

Tailored yet spontaneous travel will trend in the new year.
2026 Travel Forecast: High Demand for Personalization, Measurable Sustainability
Tourists walk in old city of Morocco's Marrakesh on May 12, 2022. Marrakech, the Morocco's tourist showcase at the foot of the High Atlas mountain range.Fadel Senna/AFP/Getty Images/TNS
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By Mia Taylor TravelPulse

With 2025 drawing to a close, travel experts and industry insiders have been busy issuing their predictions for the coming year.