Audio has the ability to be anywhere a consumer may be. You can find it on a variety of platforms including car, mobile devices, and desk/laptops.
Millions of Americans listen to audio content on a daily basis. This content runs the gamut from music genres to news and talk radio. Initially, there was some concern that once radio went digital, it would have a negative impact on the medium. Time has nullified this concern. And radio, although a traditional advertising vehicle, still maintains its clout with listeners across the country.
Two important ethnic groups, African-Americans and Hispanics, continue to value this medium (radio) and their listenership is solid and scalable.
Millions of Americans listen to audio content on a daily basis.
