Summer is underway, and it’s the perfect time to plan a getaway. After spending days deciding where you would like to go, you finally pick a destination. Flights are only a click away, right? But once you’re seated on the airplane, you might not be aware that a person right next to you may have paid a completely different fare for the same trip.
You might wonder, why would airlines discriminate between consumers in the first place and what are they trying to gain? The answer lies with the economic concept called “price discrimination.”
