A nanosecond glance at a savory visual, at the right place and time, could mean a fortune for a food company. Companies are spending billions of dollars on how to capitalize on the human biological response to hunger.
1. The top ten fast food restaurants spent $6.1 billion on advertising, just in the United States alone in 2012. ($6 billion dollars can also buy 15,000 Lamborghinis).
2. McDonald’s was the biggest spender on food advertising in 2012, spending $1.424 billion, of which $957 million was spent in the United States.
3. The top ten beverage brands spent $1.77 billion on advertising in the U.S. in 2012: Coca-Cola $243 million, Pepsi $274 million, Gatorade $101 million, etc.
4. Coca-Cola Co. is the sixth largest global advertiser, Nestle is seventh, Volkswagen is eighth.
5. It makes sense that a substantial chunk of the spending is in the United States, as the nation has the largest ad market. Thirty-three percent of worldwide ad spending is in the United States (Americans make up 4.4 percent of the world population).
And, just for fun, the cost of a 30-second TV spot on The Simpsons is $231,532.