Every year sees a great many new hotels open and 2014 is no different. The major hotel brands are reacting to the market and diversifying as it is no longer enough to offer one brand and one product. Hilton, Marriott and Starwood amongst many others have different brands to suit different market needs. Whether it be the luxurious Waldorf Astoria properties or the mid-tier Crowne Plaza’s, hotels are opening in their hundreds as already saturated markets are becoming ever more crowded and newer markets, like China, are being targeted with extraordinarily large pipelines.
Who wins here? Well, we, the consumer do. As competition grows hotel companies are increasingly seeking to deliver unique concepts, better service and a higher quality product. Whether it be island retreats, city centre luxury or fantastic hotels in lesser travelled destinations there are some beautiful hotels opening between now and the end of the year.
Here are the 12 that you should be most looking forward to:
Soho House Chicago, USA
Boasting Egyptian cotton silk beds and walk-in rainforest showers in even their basic rooms this hotel and private members club is the 12th offering from Soho House. What started as a members only club in London in the 1990′s has grown into a collection of luxury retreats for the creative minded. This property, opening in September, has its’ own spa, a 60ft rooftop pool, a screening room, private event facilities, a club bar and a drawing room all designed to be enjoyed in luxury. An ode to the famously exclusive members only clubs of pre 2000 London, Chicago just got cooler.