YouTube subscription fee: The popular video sharing website will launch paid subscriptions for individual channels.
YouTube has asked a small group of channel producers and asked them to submit applications for channels users would have to pay for subscriptions to.
The video sharing website has exploded in growth in recent years, partly because of the success of individual channels, which typically have 1-4 people publishing videos on a set basis, such as every week. Some of the channels collaborate with each other, in turn building up both channel’s popularity even more. Channels also include media companies, such as the Associated Press and the American Free Press.
The Financial Times reports that as many as 50 YouTube channels could be part of the new initiative, which could be announced as early as next week. Subscription fees will begin around $2 per channel.
A spokesman for the company told PCMag that the company has “nothing to announce at this time,” but confirmed it is exploring a subscription-based plan.
“We’re looking into creating a subscription platform that could bring even more great content to YouTube for our users to enjoy and provide our partners with another vehicle to generate revenue from their content, beyond the rental and ad-supported models we offer,” a spokesman said in a statement.