UK Toy Store Forgoes Profit by Closing on Christmas Eve so Employees Can Take Sunday Off

Gary Grant, owner of U.K. toy store The Entertainer in a video uploaded to the company's Youtube on Aug. 3, 2016. Screenshot via The Entertainer/Youtube

A U.K.-based toy store is set to lose millions this holiday season by closing on one of the busiest shopping days of the year—Christmas Eve.

The store’s Christian owner has committed to giving his staff Sundays off, even if it costs the store an estimated £2.3million ($3 million).