Describing vegetables with words normally used for indulgent foods can get people to eat more of them, a new study suggests.
The finding may offer ways to make healthier foods more appealing and encourage people to make healthier dining choices.
It’s not an easy task, says Bradley Turnwald, a graduate psychology student at Stanford University and lead author of the study in JAMA Internal Medicine.
Previous research has shown that people tend to think that healthy foods are less tasty and less enjoyable than other foods. They’re also perceived as less filling and less satisfying.
Healthy foods can be indulgent and tasty. They just aren't typically described that way.
