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Sugar-Laden Cereal Box Characters Lure Kids by Looking at Them
The next time you’re in a grocery store aisle watching a kid have a tantrum because her parent won’t buy a box of Trix, remember: Not only are children bombarded with advertising telling them that sugary cereals “are for kids,” but the characters on the boxes are strategically drawn to make eye contact with them too.
Researchers from Cornell University’s Food and Brand Lab and Yale University’s Rudd Center for Food Policy and Obesity studied dozens of breakfast cereals to figure out what influences kids to want to eat them. They discovered that brands market sugar-filled cereals to children in a way that’s both clever and creepy.
This article was originally published on www.takepart.com April 3 2014. Read the complete here.
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