multicultural

In a world where cost cutting measures are the mainstay, many marketers are questioning the need for separate marketing and messaging strategies for multicultural audiences.

“You guys aren’t Mexican!” is a comment that the members of Mariachi Flor De Toloache often hear after a lively performance. That is not entirely true. One of the 13 members is Mexican, another is half, while the rest vary from Colombian, to Australian, to an African-American from St. Louis.