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Black Enterprise

  • The Marketing Corner: 2013 Advertising Upfront Redux
    The Marketing Corner: 2013 Advertising Upfront Redux
    Madison Avenue has made it through another upfront season.
    May 22, 2013BY Adele Lassere
  • The Marketing Corner: Legislature’s Impact on Small Businesses
    The Marketing Corner: Legislature’s Impact on Small Businesses
    As many of small-business owners can attest, businesses have been attempting to maintain their own survival during this ...
    May 14, 2013BY Adele Lassere
  • The Marketing Corner: The Price of Convenience
    The Marketing Corner: The Price of Convenience
    Many consumers only wanted to deal with a live person to have that personal connectivity with another human.
    May 7, 2013BY Adele Lassere
  • The Marketing Corner: Deciphering Social Media Users
    The Marketing Corner: Deciphering Social Media Users
    If you had to place a bet in Las Vegas on whom you thought were the most active ...
    April 24, 2013BY Adele Lassere
  • The Marketing Corner: Transforming the Marketer
    The Marketing Corner: Transforming the Marketer
    Now, small-business owners must consider how their current resources (people, in particular) line up with evolving marketing trends.
    April 18, 2013BY Adele Lassere
  • The Marketing Corner: Got Game?
    The Marketing Corner: Got Game?
    Social and mobile gaming is creating an environment for users to play games and engage with brands.
    April 4, 2013BY Adele Lassere
  • The Marketing Corner: Portability and Accessibility Can Translate to Sales
    The Marketing Corner: Portability and Accessibility Can Translate to Sales
    Smartphone advertising should be part of every small-business owners' marketing arsenal.
    March 24, 2013BY Adele Lassere
  • The Marketing Corner: Introducing The Fifth Screen
    The Marketing Corner: Introducing The Fifth Screen
    In-car technology, a.k.a. the “fifth screen,” could be the new marketing frontier.
    February 23, 2013BY Adele Lassere
  • The Marketing Corner: Bon Appétit
    The Marketing Corner: Bon Appétit
    Small business owners in the foods industry should pay attention to the way the industry is evolving.
    February 10, 2013BY Adele Lassere
TOP NEWS
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    Supreme Court Justice Thomas Suggests Suing Media for Defamation Should Be Less Difficult
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    Americans Will Pay 17 Percent More for July 4 Cookout: Farm Bureau
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