SAN FRANCISCO—The prices of Yosemite National Park souvenirs have been slashed in half, and road signs directing visitors to iconic attractions have been switched.
Among the changes, the historic Ahwahnee Hotel became the Majestic Yosemite Hotel, and Curry Village campground was renamed Half Dome Village. Badger Pass Ski Resort became Yosemite Ski and Snowboard Area.
The changes took place at midnight Monday amid a bitter legal dispute between government officials and Delaware North, which operated many of the popular attractions from 1993 until Monday when competitor Aramark took over.
As part of the vendor change, the National Park Service is required to pay Delaware North for the value of many of Yosemite’s trademarked names for sites that the company managed and maintained.
