Consumers may not like how potassium sorbate sounds as a food ingredient, but that doesn’t mean it’s unsafe.
General Mills’ new national television advertising campaign for Larabar goes where few multinational food companies dare to go.
Consumers may not like how potassium sorbate sounds as a food ingredient, but that doesn’t mean it’s unsafe.
General Mills’ new national television advertising campaign for Larabar goes where few multinational food companies dare to go.