Black Enterprise

Madison Avenue has made it through another upfront season.

As many of small-business owners can attest, businesses have been attempting to maintain their own survival during this recent Great Recession.

Many consumers only wanted to deal with a live person to have that personal connectivity with another human.

If you had to place a bet in Las Vegas on whom you thought were the most active users of social media, you might guess partly right.

Now, small-business owners must consider how their current resources (people, in particular) line up with evolving marketing trends.

Social and mobile gaming is creating an environment for users to play games and engage with brands.

Smartphone advertising should be part of every small-business owners’ marketing arsenal.

In-car technology, a.k.a. the “fifth screen,” could be the new marketing frontier.

Small business owners in the foods industry should pay attention to the way the industry is evolving.

Madison Avenue has made it through another upfront season.

As many of small-business owners can attest, businesses have been attempting to maintain their own survival during this recent Great Recession.

Many consumers only wanted to deal with a live person to have that personal connectivity with another human.

If you had to place a bet in Las Vegas on whom you thought were the most active users of social media, you might guess partly right.

Now, small-business owners must consider how their current resources (people, in particular) line up with evolving marketing trends.

Social and mobile gaming is creating an environment for users to play games and engage with brands.

Smartphone advertising should be part of every small-business owners’ marketing arsenal.

In-car technology, a.k.a. the “fifth screen,” could be the new marketing frontier.

Small business owners in the foods industry should pay attention to the way the industry is evolving.