The fitness industry is said to be worth 4.4 billion pounds ($5.7 billion) in the United Kingdom alone. But despite medical research telling us that exercise will help us live longer, the majority of people do not engage with health and fitness.
Could the problem be that exercise is still considered a punishment—as it was in Victorian prisons? Or do we just need to increase the fun and social aspect of exercise to get more of us working up a sweat?
