Hamed Haddadi

The battle between the advertising industry, mobile phone operators, publishers and privacy advocates has reached new heights, with Apple’s decision to allow ad-blocking extensions in its Safari browser sparking fears that the multi-billion dollar mobile ad industry could be about to take an expensive haircut.

The battle between the advertising industry, mobile phone operators, publishers and privacy advocates has reached new heights, with Apple’s decision to allow ad-blocking extensions in its Safari browser sparking fears that the multi-billion dollar mobile ad industry could be about to take an expensive haircut.