Business-to-business (B2B) marketing is truly a practiced skill.
Unlike consumer marketing, where you can hit and miss while still finding some degree of success. B2B marketers have to be very precise about the capabilities of their products. This is because if a product or service doesn’t live up to the description, the universe of buyers for that product tends to be very small and close-knit.
Surround your desired target audience and be everywhere they are.
