Mobile advertising has permitted advertisers to keep pace with customers.
It has become an ideal conduit to link advertising with brick and mortar locations. Mobile has breathed new life into couponing and has expanded its use outside of the print realm.
Coupons have always been invaluable. Plus, it has encouraged not only the customer to take advantage of discounts but in many instances this same customer has spent more because of the perceived value. It is anticipated that the use of mobile coupons will increase over the next couple of years for online and offline purchases.
Marketers can see the impact of mobile coupons via in-store purchases.
