It’s never pleasant to hear scary facts about foods you love, but the truth is that food standards vary wildly from country to country, and despite popular belief, North America (especially the USA) has some of the laxest regulations in the world. The results are clear: an obesity epidemic; high cancer and heart disease rates and many other health issues that are unique to highly developed nations with highly processed food.
Many consumer watchdogs in the USA, for example, have found that food label claims such as ‘pure’,‘fresh’, ‘non-artificial’, ‘natural’ and ’real' are largely unregulated and false when these claims are investigated. Moreover, the processing of most foods, ingredients used in manufacturing, their byproducts, waste management and other details are often kept hidden from the public until they’ve been exposed by those willing to publicise the information–like Eluxe is doing right now, and like We Support Organic has in the past.
