Why Trust Is The Deal Changer

June 16, 2015 Updated: April 23, 2016

Business stripped to its core is the agreement between two or more people to make an exchange of goods. Whether you realize it or not, trust plays a starring role in every perception others have of your business. When someone is considering doing business with you, what is the first thing they do? They search you online. And, what they are seeking is what others have to say about you – are you a trusting person they should do business with? It’s the seed that feeds every relationship and why, if you are looking to become an expert in your industry, you understand how to sow that seed as quickly and successfully as possible.

Follow-Up, WHAAAT? How many of us are guilty of not following up on our word? Be honest. It’s not because you’re a “bad” person, but because, quite frankly, this world is damn distracting, and if you don’t have a systemized process for meeting deadlines and keeping track of everything you promise, eventually holes start to appear. Solution? Keep an agenda for notes, an automated reminder system for deadlines, and, if you’re really a stickler for detail, a CRM system to keep track of everything else.

Protecting Your iDentity. Here’s a juicy nugget: Did you know that testimonials have more impact on your LinkedIn profile than on your website? Consider asking – not for endorsements – but for published recommendations on LinkedIn and other social media sites (Yelp, Avvo, ZocDoc, etc.) that position themselves as an objective third party. It’s also important to position your iDentity in alignment with who you are as a full person offline. Consider adding hobbies, languages, or volunteer experience as ways to show off other sides of your personality.

W.I.F.M Over And Over Again. The what’s-in-it-for-me (W.I.F.M) mentality is one that is talked about frequently when it comes to branding and marketing, but how much of your online presence speaks to your own attributes versus the value you bring to your clients? Revisit your marketing collateral – especially the ones that help support your sales process – and think: If I were the client, what would I want to hear? What is important to me? By addressing your clients’ needs first, you’ll be creating trust and establishing yourself as a professional who cares about your customers.

How do you build trust with your clients or prospects? Let us know below or visit us at www.popcornprod.com.