U.S Diet Food Delivery Industry To Expand Through 2020

April 30, 2015 Updated: April 23, 2016

If you thought the food business, let alone the diet food market was a fad think again. As it turns out the diet food delivery service niche market in the United States (U.S) is set to expand substantially for the next five years. According to a Businesswire.com report the role of market players is paving the way for consumers to adopt the option of sending diet food right at their doorstep, and offer diet food options for different groups of people.

So for dieters it is essential to find convenient options to eat healthier food and exploit this portion of the market, which provides consumers new avenues to adopt healthier eating products. The goal ultimately is to reduce fat and calories intake on a regular basis. 

Nowadays it is very difficult to find ample time to cook, which can become an impossible task depending on the profession he or she may have. The key is to find a suitable balance between the amount of work and the type of food you decide to ingest on a daily basis because if you eat an excess of processed foods in the long run health issues will follow.

The greatest investment people can look into making during their entire life is having a good health and eating in a balanced way.

The growth of the “U.S Diet Food Delivery Industry” is gaining much attention and the increase of this sector is growing to gradually expand business operations. According to a DigitalJournal press release new series of funding made by the venture capitalist and angel investors allows the expansion of the diet food industry.

Consumers purchasing groceries via the internet

The digitalization of almost every aspect of our lives has shifted how we do things and especially how we buy things. Among those is buying groceries and the experience that goes when you visit your local grocery chain or supermarket is about to change radically.

New results released by Nielsen Global E-commerce and the New Retail Survey indicated that one-quarter of global respondents were already ordering grocery products via the web for home delivery. In addition, more than half of those separate respondents will be willing to use this type of service in the future.

The total number of participants for this survey were 30,000 from 60 different countries. The analysis of this large survey is to gain insight as to how technology is shaping retailers and in particular the food delivery business enterprises.

Even though businesses in this industry are learning the impacts of this technology they can breathe a sigh of relief since clicks will not be replacing bricks anytime soon, according to the news release.

How retailers transition gradually and fundamentally their business efforts to the online scheme will be vital. In the long run they will be able to work with an existing number of customers that shop directly on the premises. However, putting in place in an effective plan of action like the use online coupons or promotions will grow a longer relationship between the business entity and its clients it serves.

U.S Diet Food delivery a niche market with great potential

This portion or segment of the market has more than the possibility to setup a business model that is profitable and at the same time serve healthy food to dieters.

The market size is expected to grow with at a 5 percent yearly average through 2017, according Marketdata. In 2012 the market for this niche was valued at $869 million and is expected to reach $1.08 billion two years from now.  

There are a handful of companies fighting tooth and neck to reach more customers since the exponential push of technology and devices on a constant basis. 

The companies excelling in providing this unique service are for example Blue Apron, Plated, Sweet Roots NYC, Fresh n´Lean (diet meal delivery), and others.

A report by Greatist.com goes into great detail on “13 Companies Making Healthy Meals Easier Through Delivery” and how have they managed to succeed and how they have marketed this trendy diet food delivery service.

Takeaways and conclusions

The growth of this segment of the market shows that consumers care about their health and the food they eat. It is a convenient service to have food delivered to the comfort of the home and certainly the benefits of eating healthier outweighs choosing to eat fast food.

The consumer’s tendency to turn to this dieters market signals a discontent towards traditional genetically modified foods and a need to invest in adopting a healthier lifestyle.

 The reality of a mass transformation will not happen overnight, but the hopes are that folks will take responsibility to take care of their health and be savvier with food selection.